The Mashburn Family came with a vision of rebranding Peak Ski Resort to give it a more modern feel and appeal to a younger crowd. The resort has been run by the Mashburn's for over 20 years and it's much more than a place to ski. It's an experience of culture that has been cultivated over several decades. After working through the creative direction experience, we were able to come up with a new identity and logo that is both a reflection of their past and a modern symbol for the future.

This conceptual brand showcases clean, modern fonts paired with warm and neutral colors.

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